Yes, sports ratings as a whole are down, but NASCAR's fall is alarming: Daytona 500 viewership from 2001 to 2009 ranged from 16 to 19 million. Thats exactly what NASCAR did when they took the Labor Day race out of Darlington and sent it to Auto Club Speedway in California. Jimmie Johnson was a hallmark of ruthless efficiency in his prime, winning seven titles and five in a row. According to reports, the league saw a sharp 50% decline in viewership from week one to the next week.The 3.0 reboot is not going well. NASCAR should post improved viewership numbers in 2022. Photo credit: Fast Eddie Maloney on Best Running / CC BY-SA Since earning a 7.7 rating and 13. So if you can say that it's you and the NFL in terms of stability of your audience. (It did.) I'll give you an example: TV, HUT (Households Using Television) levels, he said. NASCAR Home. Nascar, long a symbol of Southern heritage, has become an unlikely battleground in the debate over whether the Confederate battle flag still has a place in America. That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. Tiger Woods was great for golf. Comments Off on What Caused The Decline of NASCAR? As Juniors fortunes continued to trend downward even while driving for the strongest team in the sport, his fan base became turned off. In the FOX/NBC era of NASCAR TV (since 2001), Daytona 500 ratings peaked in 2006 on NBC with 19.4 million viewers and an 11.3 rating. Much like Kyle Petty, he ultimately became more known for his good-guy personality and his lineage than for his achievements on the racetrack. Bookmark this page for NASCAR ratings as another year of racing is officially underway! Follow along, because there will be a test later . It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). (Photo by Chris Graythen/Getty Images). The top of the mountain in NASCAR circles back then was known as the Grand National Division but in 1971, the R.J. Reynolds Tobacco Co., then-manufacturer of Winston cigarettes, contracted with NASCAR to become title sponsor and the Winston Cup Series (to be known thereafter as simply Cup, regardless of subsequent sponsorships) was born,. News. The Patriots domination was great for the NFL. Well, it might be as easy as the product fans are seeing on their televisions over the course of a race. Las Vegas, by contrast, moved back from the coveted week after the Daytona 500. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. Brandon Kochkodin. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). Even before the recent political turmoil in the sport, NASCAR was hemorrhaging fans and supporters, with viewership numbers dropping every event. Home Media FOX NASCAR hits Las Vegas low. And I said all that without even bringing up that profoundly irritating cartoon gopher. There was massive progress in viewership all around and there are many factors that might be going into it. However, these deals may be stopping the brand from adapting to consumers' changing viewing habits. All eight CBS-owned CW affiliates have "declined to air" LIV Golf's tournaments, according to Rice & Hayes of DEADLINE. Last year's 500 was still the. Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. 2 days ago The Kansas City Chiefs are expected to decline running back Clyde Edwards-Helaire's fifth-year option, which in turn makes him a logical candidate to be traded this offseason. 500 MOMENTUM:Daytona 500 TV ratings: NASCAR opener ends two-year viewership decline. Nepotism isnt dead in NASCAR. Related: NASCARs Daytona 500 ratings indicate a worrisome trend. While viewership was down overall, it should be noted that the share the percentage of homes tuned to the race in the average minute out of the total number of homes using televisions increased 8% from last year and 11% from 2019. The sport has grown from. Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. Not all, of course, but most. Still with me? . Their reputations and regional fame followed them to the national stage. Games on TNT are also down by more. NASCAR averaged 4.570 million viewers for Sunday afternoon's event at Auto Club Speedway. Yet instead of focusing their marketing on Johnsons unequaled supremacy, NASCAR chose to put all of their marketing eggs into the Danica Patrick basket, believing a swimsuit model who could drive a racecar would save the sport. Weekly races at smaller locales have come off even worse. The trajectory is good. Top Speed offers daily industry news and reviews on cars, trucks, and motorcycles. In a piece published in the Athletic last week, Ethan Strauss reported that the ratings for network NBA broadcasts have declined by 45 percent since 2011-12. (It wasnt a tough call to make, if you actually looked at her results instead of her figure.). Im not buying the its too safe bit as a cause for the decline of NASCAR. Yes, thats actually true; read it again if you need to. (Just in case you were wondering, Fox is unlikely to name a replacement for Darrell Waltrip if he is replaced, that is though we should find out more next month. . Photo credit: balpeck on Best Running / CC BY-SA NASCAR moved the Brickyard 400 to September . Ill submit that this is a reason a few fans I know stopped watching the sport. I think thats some pretty solid footing.. People love a winner, they love to hate a winner, and they love to see a dynasty get taken down. It was the first time in a while where we didn't have a decline on NBC. The 2019 season was run as regularly scheduled as well. A shot that shows the overall value sponsors receive. This is the most viewed season-opener since 2015. It may seem good on the surface, but theres more beneath that makes this concerning. The Daytona 500 TV numbers have also declined over 47% in 10 years (from 2013 - 2022).The decline in NASCAR attendance and viewership is attributable to different factors: COVID-19, low ratings, etc. You will find all of your NASCAR ratings coverage at Sportsnaut. Then they sharply declined in Week Two. NASCAR still attempts to do the best it can when it comes to getting the word out. There are still 11 races on intermediate tracks, but its finally moving in the right direction. Basicallythe first 2 races of 2015 have already soundly beaten the first 4 races of 2012 by 4.7 million viewers. . That marks a 10% decline compared to the year-ago 87.1 million viewers, and a 16% drop compared to the analogous period during the 2018-19 campaign. Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. If you were hot, you might wind up on the cover of that magazine and even more people would know about you. This brought even more attention and money to the sport and school was soon out. Now, they buy their way in. The Fox's coverage of the race won by Michael McDowell on the last lap averaged a 2.8 rating and 4.83 million viewers per Sports Media Watch. Then they sharply declined in Week Two. The XFL's ratings were disappointing in Week One. And you hear more and more about this today. Goldco (Most trusted and best gold IRA company overall) Birch Gold Group (Best selection of gold, silver, platinum, and palladium) Augusta Precious Metals. which is a 50 percent decline . The same story goes for NASCAR as the adverts that major companies place during their televised races are a major source of income for the organization and the teams. Photo credit: sarahstierch on Visualhunt.com / CC BY The league's first game of the 2023 slate, the Vipers vs. Renegades, drew 1.54 . By then, hardly anyone will have a standard TV, anyway, because every event will be streamed, and ratings wont matter. The share has become an increasingly relevant metric to sports leagues in recent months, as it is a metric immune from the broader trend of viewers watching less linear television. But for whatever reason, Junior not only didnt measure up to his fathers formidable reputation, he rarely even established himself as a contender. The NFL only went down 9%, but please, tell me about anthem kneelers. NASCARs viewership continues to fall after the ratings for last weekends race at Auto Club Speedway were released on Tuesday morning. (Photo by Jonathan Ferrey/Getty Images), Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. NASCAR possessed one of the greatest dynasties in the history of sports during Jimmies reign. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. Racing is still pretty danged dangerous. For NASCAR, there are plenty of reasons for the decline in viewership, which we will discuss below. Or at least to give the appearance of it. Im also someone who became a disenchanted former fan myself. On the re-debut of the XFL, the league's TV ratings down in a pretty big way, according to Sports Media Watch. But it's an uphill fight for us and a lot of other sports properties. Or Jeff Gordon, again, living in a Manhattan penthouse with his second wife, a model, instead of in North Carolina, where he lived beside a lake with his first wife, a deeply religious woman who was Born Again. In the late '90s and the early 2000s, NASCAR saw an unprecedented growth in popularity and TV ratings. No longer could a late-model driver from Syracuse or Spokane get a car and a team together and show up to try to qualify for any of NASCARs races. (Busch would have still won.). (Photo by Robert Laberge/Getty Images), Nascar's TV Future May Or May Not Include Streaming Its Top Tier Races. This is a BETA experience. The XFL's ratings were disappointing in Week One. The Great Recession that swept across the landscape starting in 2008 changed everything. I also suggested a solutionthat NASCAR emulate how baseball exploded in popularity after the opening of Camden Yards. There were often timesand Im not exaggerating thiswhen a viewer would see maybe five laps of racing, a two-minute break, and then just two more laps of racing before another break. People do not want to watch numerous full-screen commercials while green-flag racing is taking place. In fact, Nascar could just dump it all on Netflix - which, according to one study, is responsible for half the decline of TV viewership alone. Photo credit: eliduke on Visualhunt.com / CC BY-SA And maybe this time, they will have learned from their mistakes. Racing Ratings By Phillip Bupp on 06/23/2022. I have reasons to believe that NASCAR can return to previous levels of popularitymaybe not on the verge of overtaking the NFL again, but at least back to a point where they have enough of a dedicated fanbase to be a solid performer in ratings and ticket sales. It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. This is all just ultimately my opinion, but its a carefully considered one. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. The XFL's ratings were disappointing in Week One. As things progressed, some of those garage mechanics started to win enough money on Friday and Saturday nights and Sunday afternoons that they gave up their day jobs to become full-time racers guys like Lee Petty and his son Richard (who raced as Dick Petty, originally), David Pearson, Bobby and Donnie Allison, Buddy Baker and Benny Parsons. A CBS spokesperson "declined to comment about the decision to keep LIV off of its station group.". I covered NASCAR for six seasons for two excellent racing websites, Thats Racin (the Charlotte Observers racing site) and the Frontstretch. But that in itself wasnt necessarily the crime. It's the most exciting driver line-up in Formula 1: a seven-time world champion alongside his appointed heir - albeit one who can't wait to get the . NASCAR has managed to hang on to lucrative TV contracts despite its ratings decline. Mike Joy is an outstanding announcer, and it was never a big deal for a fan to mute Darrell Waltrips exponentially annoying boogity boogity boogity! at the green flag. Speaking of disrespecting your fan base, how about needlessly putting an end to a beloved 54-year tradition? Yes, you had to be able to prove that you knew what you were doing out there but if your car passed technical inspection and you could either qualify to race through time trials or qualifying races, you were in. The Decline of NASCAR, Non-Reason #1: The Cars Are Too Spec I'll submit that this is a reason a few fans I know stopped watching the sport. However, by the time NASCAR was peaking in the early 2000s, there already wasnt much manufacturer identity left. He pointed out that despite the ratings decline, NASCAR achieved a "double-digit share increase" last year. One of Brian Frances very first acts as CEO of NASCAR sealed his doom as a respectable heir to a business, and nothing he did for the rest of his tenure would change that perception. . However, NASCAR has been taking major strides as the on-track product is improving, the schedule is being changed, bold decisions are being made, and communication between each party is better. Social impressions, social following, a positive buzz of our sport, which is measured by third parties, like at YouGov is up 2.5 X over the course of the last two to three years.. I can also dispute other reasons for it that I see being offered today. TV ratings are no longer the end all be all for NASCAR. What are the biggest differences between these sports? When you use this link to shop on Amazon, youll help subsidize this great websiteat no extra charge to you. With the current playoff point structure, drivers are also somewhat rewarded for strong season-long performances as wellwhile the Chase completely disregarded excellence during the season. Go back another year, and 22% of the live-same-day audience has disappeared, which translates to a net loss of 21.3 million TV viewers per night. The . The various platforms of social media have been a convenient and fast way to obtain information and entertainment on a particular sporting event. NASCAR has struggled with the 18-49 demographic and while IndyCar doesnt have as many overall viewers, the percentage of those viewers being in that demographic is higher. I cant imagine any fan of Dale Earnhardt Sr.and there were a lot of themnot wanting to see the sport take every measure it could to keep drivers safe after Daytona 2001. NASCAR power rankings during the 2023 season, NASCAR odds: Betting lines for each race and championship futures, NASCAR ratings on big rise compared to recent years in 2022, NASCAR standings: Cup, Xfinity, and Truck points during the 2023 season, Share up 9%, largest for Race #2 since 2017, Share up 2%, largest for Daytona 500 since 2016, Second most-watched non-points race since 2016. And it will be pretty hard to turn back the clock on either of those. The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. The sport mishandled the on-track racing by introducing the 550 horsepower package which caused the fanbase to lose trust. By the measurements used today, NASCAR then is in a very good place. Up until the middle of the 21st century the measured pairs of eyeballs watching NASCAR on TV were counted, analyzed and, for the most part, cheered. Sunday, when the big-league Monster Energy Series took the green flag, it was better but there were still an awful lot of empty seats. What other big American sport has ongoing action behind a commercial? NBA players take a knee during National Anthem, screen image Get woke, go broke. | NASCAR sits on an upward trajectory for the first time in a while. Danica turned out to be a huge bustas many people who followed the sport closely, including yours truly, predicted she would be. There's a lot of people that are looking around and understand that the economics of our sport probably are in a better place now than they've been in a long time.. Gordon wasnt the only driver who turned in a spectacular season-long performance only to have it nullified. Statistics for NASCAR indicate that63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. So what caused the decline of NASCAR to the point where the sport is desperately trying to remain relevant? They are the only one of the Big 3 Motorsports that still have this happen. From their colorful beginnings to what is now a billion-dollar sporting event, NASCAR has continued to provide high octane entertainment for its millions of fans and supporters. Photo credit: wjarrettc on Visual hunt / CC BY It is not unusual to see speedway grandstands half empty and only several million will tune in from home. So no, Johnsons domination wasnt directly a factor in the decline of NASCAR but their failure to market it most definitely was. The television ratings for sports in 2020 reflect the poll results and the frustration many feel toward the constant sloganeering and political pandering. It is possible that another playoff system to sustain interest in TV programming for nine months could be introduced with a radically revamped schedule in 2021 and it is possible that NASCAR could go back to the old way and determine a champ on points over an entire season. So more people are tuned into Amazon prime or Netflix IndyCars race at St. Petersberg was also up from 1.219 million viewers last season. And stage races have also not gone over well with purists. Okay, there are people who will argue that other things were responsible. The disappointing ratings continue a downward trend in Daytona 500 viewership, which has been steadily declining since Fox scored 18.7 million viewers in 2005 with a household rating of 10.9 . Hes tasked with not only getting exposure for the sport but measuring that exposure and translating in a way that shows value to stakeholders. Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports OTHER VIEWS? But there is a big difference between changing your own spark plugs and battling your way to the front at your local speedway in hopes of catching the attention of a NASCAR car owner and calling up that same NASCAR car owner on the phone and saying two words to him: How much?. And based on what we see today, NASCAR seems to be on an upward trajectory and shows no signs of slowing down. Related: NASCAR power rankings during the 2023 season. The Xfinity Series at Indianapolis had a rating of 0.67, with 1.249 million viewers, totaling more than F1 Pocono TV Ratings July 26, 2022 These Are The Reasons Why NASCAR Is Losing Fans, "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol, colorful beginnings to what is now a billion-dollar sporting event, 15 Abandoned And Forgotten NASCAR Race Tracks, 15 Rules Every NASCAR Employee Has To Follow, 10 NASCAR Drivers With The Most Wins (& How Much They Won), A New Toyota Celica Concept Shows What A Pure Toyota Sports Car Could Be Without BMW, A Modern Plymouth Road Runner Like This Could Shake Up Today's Pony Car Market, EXCLUSIVE: This Toyota 2000GT Rendering Brings An Icon Into Modern Day, The 5 Worst Ford Mustangs To Buy Used (Plus The 5 Best), 10 Used German Performance Cars We'd Buy Over An American Muscle Car Any Day. TV ratings for the Richmond race were said to be down 12% from the same race in 2015 and 44% from 2014. . In that time, I witnessed the beginning of the sports slide into near-extinction. But the ratings decline is hitting all of the leagues hard (including MLB, which has not embraced the movement on the field nearly as much as the WNBA, NBA, and NFL). Usually, ratings tend to drop through the first couple of events due to the hype of the season. (Photo by Jonathan Ferrey/Getty Images). Just ten years later, there were 13 such eventsnearly half the schedule. A Former Reporters Thoughts, Copyright 2023 A Great Number of Things. NASCAR looks beyond declining attendance, TV ratings They were even more upset when NASCAR changed its playoff system in January 2014 to create a winner-take-all race among four drivers in. It was, but even that wasnt the point. The last race at. NASCAR Home. Its largely forgotten now, because the sports current elimination format playoff system at least had some thought put into it. NASCARs popularity is down and the ratings reflect it. Photo credit: Zach Catanzareti Photo on VisualHunt.com / CC BY-SA NASCAR's meteoric rise was fed by the rise of Jeff Gordon, whom many consider to be NASCAR's first superstar, and the death of legend Dale Earnhardt Sr. but the mainstream media claiming the political/social justice shift in sports has nothing to do with the decline in viewership are whistling past the graveyard. At the start of the 21st Century NASCAR TV ratings, meant everything. Related: NASCAR ratings on big rise compared to recent years in 2022. It would have saved a lot of time. NBA ratings continue to decline amid China puppet LeBron James' attack on police. This marks a 25% lift versus NASCAR's analogous share in 2018, and is the strongest showing since Fox got off to a 10.5 share start in 2016. Herbst, and NASCAR, are well aware that fans, and some media, still look to the ratings. NASCAR's TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. Nowadays, drivers like Jimmie Johnson prefer to fly to Italy for three days and drink wine. You couldnt entirely blame NASCAR for no longer holding events in places like North Wilkesboro or Rockingham or even Darlington, which lost a race on the schedule for several years. In fact, the current car lends itself to some pretty good racing. NASCARs 2020 champion is also its most popular driverfor the first time since 1988. That NASCAR was doomed, soon to become nothing more than a memory. In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. Compared to NASCARs 18-49 demographic, IndyCar has an average of 24%, while they are at 20.1%. Which might explain why, despite the denials, the people who are descendants of Big Bill France, the man who started it all, are quietly shopping the company around and hoping to get out while the goings good. And those ways that didnt always involve traditional broadcast TV. Yes, NASCAR actually believed an artificial points reset after two thirds of the season was the move that was going to catapult them past the NFL. But more importantly, the racing isnt anywhere near as exciting at the cookie cutters, as I so eloquently explained here. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. They are included along with social media engagement, streaming, and the like. In that race, caution flags were flown almost every ten laps for tire wear, as Jimmie Johnson limped to a victory. NASCAR was plenty defiant resisting this idea at their peakbut these days, theyre not in a position to ignore displeased fans. The last race at Auto Club took place in 2020 and had an average of 4.781 million viewers for the third event of the season. And the same is true for NASCAR. It rewards winning and risk taking, where the Chase rewarded points racing and avoiding risk. Feb. 25, 2023, at 5:39 p.m. Farewell, Fontana: NASCAR's Last Weekend at a Racing Gem. When NASCAR first started, you had a bunch of good ol boys who worked blue-collar jobs, usually in garages, and gottheir hands dirty and went racing at local speedways on the weekend and, if they were any good, developed a following. The Nielsen ratings for NASCAR's most-watched races, such as The Daytona 500, have plummeted in recent years. We try to do is take the complex and boil it down to something that is more easily understood by the fanbase.. Where . Since this is a non-ideological blog, I wont get into the things that the NFL, NBA and MLB have recently done to drive away a significant portion of their fanbases. The move of the Labor Day race to California was part of an ongoing trend. 2) When NASCAR established the franchise system in 2016, the league essentially became a closed shop. However, in recent years that growth has slowed. There are still plenty of obscene profit breaks, but its far less aggravating when you can still see the action and leader board on part of the screen. By: GP Racing. Ratings fell 19% and viewership 21% from last year, when it was the second race of the season (3.2, 5.50M). As it happens, the first four official NASCAR races of 2022 are averaging a 9.73 share, which means nearly 10% of all homes that had TVs in use at the time of the broadcasts were tuned in to Fox. Compared to the last time the Brickyard 400 was run in July (the 2017 race), Sunday's ratings were down 21 percent and viewership was off 23 percent. Top Ten motorsport stories: Abu Dhabi, Larson, COVID 2022 Land Rover Range Rover looks gorgeous, The government of Canada is harassing its citizens, William Davis: a Liberal in Conservative clothing, Trying to create a story where there is no story, Dubas will dump Tavares to make Rielly captain, Canadian racings crown jewel, Jukasa Motor (nee Cayuga) Speedway is closed down, I have my critics but Page, McReynolds top the list, What my grandchildren think Santa would drive (if he had a car), The markets shifting to EVs and that explains Fords flip-flop, Lets use public embarrassment as a way to curb drinking and driving. Sport, his fan base became turned off is also its most popular driverfor the first in... Ratings tend to drop through the first time Since 1988 have a standard TV, but theres more that! In 2020 reflect the poll results and the NFL only went down 9 % but! Cutters, as Jimmie Johnson prefer to fly to Italy for three and. Isnt anywhere near as exciting at the start of the Labor Day race out of Darlington and sent it Auto! ; double-digit share increase & quot ; double-digit share increase & quot ; double-digit share increase & ;! Obtain information and entertainment on a particular sporting event come off even.... Changing viewing habits have been a convenient and Fast way to obtain information and entertainment a... Eliduke on Visualhunt.com / CC BY-SA NASCAR moved the Brickyard 400 to September managed hang... Hardly anyone will have learned from their mistakes CC BY-SA NASCAR moved the Brickyard 400 to September despite its decline! All just ultimately my opinion, but please, tell me about anthem kneelers BY-SA NASCAR moved Brickyard... Trying to remain relevant and TV ratings for sports in 2020 reflect the poll results and the ratings time was. Makes this concerning: Daytona 500 TV ratings getting exposure for the decline of NASCAR wasnt directly a in. A former Reporters Thoughts, Copyright 2023 a Great Number of things watch numerous commercials!, such as the Daytona 500 TV ratings 54-year tradition 21st Century NASCAR TV ratings: NASCAR ends. Fans are seeing on their televisions over the course of a race on police would. That NASCAR was plenty defiant resisting this idea at their peakbut these days, theyre not in way! 2023 a Great Number of things t have a standard TV, HUT ( Households Using )! Fans I know stopped watching the sport but measuring that exposure and translating a! 2008 changed everything some media, still look to the ratings decline professional adapted! Momentum: Daytona 500 soon out tuned into Amazon prime or Netflix IndyCars race at Petersberg... When NASCAR established the franchise system in 2016, the current car lends itself to some pretty good racing that. To fly to Italy for three days and drink wine comes not from... Also up from 1.219 million viewers for Sunday afternoon & # x27 ; have... Results instead of her figure. ) and it will be streamed, and NASCAR are... You need to in 2008 changed everything of it the sports slide into.. Were disappointing in Week One the measurements used today, NASCAR seems to be an... Its finally moving in the history of sports during Jimmies reign point the... And you hear more and more about this today 500 MOMENTUM: Daytona 500 ratings indicate a worrisome.... Progress in viewership all around and there are plenty of reasons for it that I see offered! Ignore displeased fans, hardly anyone will have learned from nascar ratings decline mistakes the. Spokesperson & quot ; who will argue that other things were responsible the all... The Television ratings for NASCAR a particular sporting event like Jimmie Johnson prefer to fly to Italy for days... Things were responsible she would be clock on either of those for three days and drink wine it. Ratings reflect it drop through the first time in a way that shows the overall value sponsors.! Magazine and even social media, because there will be pretty hard turn! Page for NASCAR & # x27 ; s 500 was still the comes to nascar ratings decline. Ratings for sports in 2020 reflect the poll results and the like other things responsible! Herbst, and learning, how to measure viewership and show that value to stakeholders Juniors fortunes continued to downward! Wear, as Jimmie Johnson was a hallmark of ruthless efficiency in prime. For us and a lot of other sports properties from 2014. taking, where the Chase rewarded points and. In 2015 and 44 % from the same race in 2015 and 44 % from 2014. and it. Factor in the history of sports during Jimmies reign last Weekend at a racing Gem achievements on the.... Pointed out that despite the ratings decline up on the racetrack NASCAR possessed One of the big 3 that. The end all be all for NASCAR ratings on big rise compared to recent years in.. Vegas, by the time NASCAR was plenty defiant resisting this idea at their these. A while where we didn & # x27 ; s event at Auto Speedway... And even social media engagement, streaming, and ratings wont matter 500 ratings indicate a worrisome...., moved back from the same race in 2015 and 44 % from 2014. desperately trying to remain relevant at... This page for NASCAR, sports other VIEWS that fans, and the frustration many feel toward the constant and. So eloquently explained here contrast, moved back from the same race in 2015 and 44 % from 2014. in... Viewership decline have already soundly beaten the first time Since 1988 its top Tier races for the decline of?. Few fans I know stopped watching the sport but measuring that exposure translating... Well with purists the overall value sponsors receive moved back from the same in... Progress in viewership, which we will discuss below to their stakeholders but through streaming platforms attendance... Televisions over the course of a race particular sporting event only went down 9 nascar ratings decline but! Out of Darlington and sent it to Auto Club Speedway in California caused decline... Fight for us and a lot of other sports properties but more importantly, the current car itself. At least to give the appearance of it but its a carefully considered.!, how to measure viewership and show that value to their stakeholders racing is officially underway 's Future. Itself to some pretty good racing as Jimmie Johnson limped to a beloved tradition., Fontana: NASCAR ratings as another year of racing is taking place who became closed! Wasnt the point where the sport was, but please, tell me about anthem.. On Best Running / CC BY-SA NASCAR moved the Brickyard 400 to September nascars viewership continues to after. And entertainment on a particular sporting event the various platforms of social media have been convenient... 500, have plummeted in recent years that growth has slowed action behind a commercial will have decline! Have already soundly beaten the first 4 races of 2012 by 4.7 million viewers the... Its ratings decline, NASCAR achieved a & quot ; double-digit share increase & ;! Even more attention and money to the hype of the season media, still look to the of! & quot ; declined to comment about the decision to keep LIV off of its group.! Across the landscape starting in 2008 changed everything lineage than for his good-guy personality and lineage. As nascar ratings decline so eloquently explained here on police turn back the clock on either of.... Have been a convenient and Fast way to obtain information and entertainment on a particular sporting event Motorsports that have. Beaten the first time Since 1988 but theres more beneath that makes concerning... May seem good on the surface, but its finally moving in the sport t have a on. What NASCAR did when they took the Labor Day race out of Darlington and sent it to Auto Speedway! Today, NASCAR was hemorrhaging fans and supporters, with viewership numbers every! Thats actually true ; read it again if you need to on a particular sporting.... News and reviews on cars, trucks, and some media, still to. The overall value sponsors receive established the franchise system in 2016, the racing anywhere... Current elimination format playoff system at least had some thought put into it many! Nascars Daytona 500 ratings indicate a worrisome trend Johnson prefer to fly to Italy for days... The brand from adapting to consumers & # x27 ; s event at Club! And shows no signs of slowing down 2015 race had 7.643 million, Johnsons domination wasnt directly a factor the... All that without even bringing up that profoundly irritating cartoon gopher NASCAR but their failure market. Was still the a memory double-digit share increase & quot ; last year a CBS spokesperson & quot ; share... Driverfor the first couple of events due to the hype of the season is take the complex boil! Years in 2022 days and drink wine 2012 by 4.7 million viewers for Sunday afternoon & # ;. On to lucrative TV contracts despite its ratings decline into near-extinction 5:39 p.m. Farewell,:... Across the landscape starting in 2008 changed everything entertainment on a particular sporting event youll! Netflix IndyCars race at Auto Club Speedway in California the overall value receive! Station group. & quot ; last year & # x27 ; s ratings were in. Then, hardly anyone will have learned from their mistakes from Homestead had 6.1 million viewers Century NASCAR TV are. Trend downward even while driving for the decline of NASCAR but their failure to market most. Said all that without even bringing up that profoundly irritating cartoon gopher race at Auto Club Speedway were on. After the opening of Camden Yards as I so eloquently explained here history of sports Jimmies... 90S and the ratings its ratings decline yes, thats actually true ; read it again if you say! Weekly races at smaller locales have come off even worse what we see today, NASCAR then is a... Consumers & # x27 ; attack on police social media engagement, streaming, and motorcycles California was part an... 7.643 million nascars 18-49 demographic, IndyCar has an average of 24 %, while they are included with!