It's a big one, covering more than 250 square miles and loaded with enough oil and gas that it could, by some estimates, fetch $7 billion. The mystery remains. In 2019, ranch dressing accounted for one billion dollars in sales in the U.S., overtaking ketchup and officially becoming Americas most popular condiment, in addition to its favorite salad dressing. His net worth has been growing significantly in 2021-2022. Gavin Henson Net Worth. In 1949, Thayer, Nebraska, native Steve Henson (1918-2007) moved with his wife to the Anchorage, Alaska, area, where he worked for three years in the remote Alaskan bush as a plumbing contractor.Endeavoring to keep his work crews happy, he invented a new salad dressing. We have estimated Steve Henson's net worth , money, salary, income, and assets. More He is from American. In 1991 Lee donated $20 . Wholesome and caloric, but sadly perishable. The sponsor of a memorial may add an additional. 9. With dreams of making their fortune out west, he and his wife Gayle spent three years in Alaska, where Steve worked as a contract plumber for Alaskan oil companies. I thought you might like to see a memorial for Kenneth Steven Steve Henson I found on Findagrave.com. . As Hidden Valley took the nation by storm, the ranch wars began to heat up with competitors like Kraft and General Foods offering their own versions of the increasingly popular condiment. The packages sold out so fast that Lloyd Kelley, store owner, thought his staff was stealing it. Drizzling. The court also ruled against Woodmans claims of illegal price discrimination based on packaging size. Their goal was to make the ranch a dude ranch or guest ranch, with outdoor activities, a guest house, and of course, hearty, home-cooked meals. That same bottle still sits on the shelf, untouched and unopened for five years. After a successful 201516 season with the Oklahoma Sooners to the 2016 Final Four in Houston, Coach Steve Henson was announced to succeed Brooks Thompson as the new Head Coach for UTSA. based on information from your browser. Hidden Valley also made sure to note that ranch dressing is not available in the U.K. KCM/Giovanna Chung, Getty Images Consider it a meal that also hydrates. Ketchup is very specific, the tomato flavor, hot sauce is spicy, ranch is cooling so it can go with spicy food. Ranch dressing has been the best-sellingsalad dressingin theUnited Statessince 1992, overtakingItalian dressing. Steve Henson (1918-2007) created ranch dressing to compliment the dishes he was serving to his work crews while working as a plumber in Alaska. 1. Steve Henson net worth is $100,000 Steve Henson Wiki: Salary, Married, Wedding, Spouse, Family This article is about the NBA player. View popular celebrities life details, birth signs and real ages. Having worked alongside Lew Hill for 12 years, UTSA coach Steve Henson said he found it difficult to speak about the "devastating news" of Hill's death. Another installment of melanated mail has been delivered. You have chosen this person to be their own family member. Ranch has even adorned Crocs and Halloween costumes. There he enjoyed success as a plumbing contractor in and around Anchorage and at age 35, he was able to retire. Those are just a few of the adjectives used to describe UTSA men's basketball head coach Steve Henson's style of play. History. In 2017, Hidden Valley Ranch released a five liter keg of ranch (equivalent to seven regular bottles of ranch dressing), because why have a bottle in your fridge when you can have a keg of the stuff? Santa Barbaras New State Street Hotel Opens, Santa Barbara Supes Approve 94 Transitional Cabins, Downed Eucalyptus Temporarily Shuts Down Hwy. Verify and try again. Processing had to move offsite, and the ranch became the corporate headquarters. Hidden Valley Ranch was home to some hungry ranch hands (and later on, guests) who raved over owner Steve Henson's homemade secret-recipe buttermilk dressing. You may not upload any more photos to this memorial, This photo was not uploaded because this memorial already has 20 photos, This photo was not uploaded because you have already uploaded 5 photos to this memorial, This photo was not uploaded because this memorial already has 30 photos, This photo was not uploaded because you have already uploaded 15 photos to this memorial. Steve Henson. The ranch opened in Santa Barbara County California. Since buttermilk was more readily accessible on the High Plains than vegetable based fats, cowboys enjoyed creamy buttermilk based dressings for a long time. Obviously Henson was onto something. As a favorite of busy parents with picky eaters, veggie lovers and carnivores alike, its no surprise that 40 percent of Americans claim ranch as their dressing of choice. He is currently single. According to Wikipedia, Forbes & Various Online resource, Steve Henson's estimated net worth Under Review . The winning combination of hearty buttermilk and zesty spices transformed simple vegetables into a dish that could keep these hardworking plumbers going all day in the harsh, untamed land. The ranch also offered hearty home-cooked meals. Make sure to tag usand use#MenWhoBlogon Instagram or Twitter for a chance to be featured on our handles. You can customize the cemeteries you volunteer for by selecting or deselecting below. 12 percent of people fall asleep before the clock strikes midnight, 65% of Americans would support bacon as the National Food, Do You Know The Difference Between Soup And Stew? Ranch is Americas #1 salad dressing andis far and away our favorite salad dressing as a nation. Victor Davis Hanson Net Worth. According to a 1998 article in Sky, Henson moved from Nebraska to Alaska during the 1940s, where he found work as a plumbing contractor, building some 2,500 houses and earning more than he had even thought possible.. Hidden Valley Ranch is not just a brand name, but a real place. Some Interesting Facts You Need To Know. Steve brought a sample to the closest restaurant, which happened to be the Cold Spring Tavern, the historical society said. (Yes, its a real place. His first TV appearance was in one episode of 1st & Ten in 1984. Hill, the head coach at Texas-Rio . Stores first sold the dry mix until shelf-stable bottles of the creamy dressing were introduced in 1983. To view a photo in more detail or edit captions for photos you added, click the photo to open the photo viewer. His El Coyote ranch in south Texas is home to an elite herd of Texas Longhorn cattle. Hidden Valley Ranch contains relatively high levels of sodium and saturated fats that, if eaten in moderation, are pretty innocuous, but, according to nutrition expert Sarah Krieger, "In a 5-liter keg, there are 170 servings of 2 tablespoons, so the consumer is in charge of how much to enjoy, but should be aware of how quickly it adds up." We will review the memorials and decide if they should be merged. Lent is here, and so are Friday fish fries. You can even find fat-free and zero-calorie ranch dressing if you want to enjoy that creamy flavor without any guilt whatsoever. . In 2018, in honor of National Ranch Day (yes, thats a thing), Hidden Valley Ranch created a one-of-a-kind $35,000 dollar bottle of ranch that was won by one lucky Hidden Valley Ranch fan on Twitter. "Renowned in these United States as the flavor that goes well with anything, Hidden Valley Ranch is honoring the great pairing of a fellow famous American with British royalty, as well as those who royally love ranch." We don't have much information about He's past relationship and any previous engaged. The ranch became known as a cross between a nightclub, motel and a dude ranch, Los Angeles filmmaker and photographer Alan Barker told the Los Angeles Times. Some people even love ranch on their Pop-Tarts. Henson had come up with the recipe while trying to keep his hungry work crews happy in Alaska. View FREE Public Profile & Reputation for Steven Henson in Saint Louis, MO - See Court Records | Photos | Address, Emails & Phone Number | Personal Review | $150 - $174,999 Income & Net Worth $200 per post at $10/CPM. So we have updated Gavin Henson Net Worth 2023, Age, Height and much more details on our page. . Ranch dressing remains incredibly popular. Net Worth in 2022: $1 Million - $5 Million: Salary in 2022: Please complete the captcha to let us know you are a real person. Elden was born August 30, 1977 in Rockville, Maryland. Celebrities are people, too. This account has been disabled. Enjoy. Disclamer: the number about Kenneth T. Henson's Instagram salary income and Kenneth T. Henson's Instagram net worth are just estimation based on publicly available information about Instagram's monetization programs, it is by no . The change of ownership changed the prepackaged mix. Steve and Gayle Henson are credited with the creation and first sales of Hidden Valley Ranch Dressing. According to the wiki and biography of Steve Henson was born on April 1, 2016 in United States of America. Hidden Valley Ranch wasn't the first to the ranch game. There are also far more varieties of ranch than Steve Henson could ever have imagined when he whipped together the very first batch in the Alaskan wilderness. Becoming a Find a Grave member is fast, easy and FREE. Perhaps no product with South Coast origins, however, is as well-known as ranch dressing, served in restaurants worldwide, its tang used to liven up foods from fried zucchini to corn chips. Over the years, Steve had been perfecting a salad dressing recipe and would mix up the tangy blend of buttermilk, herbs and spices for his guests. If you are among the people searching for Gavin Henson Net Worth, then here is the information. What adorned those steaks? Hidden Valley Ranch holds a 51 percent market share, and as of that same year, the brand had seen 19 consecutive quarters of growth. No, its not full of ranch dressing.). . His net worth has been growing significantly in 2021-2022. On a very technical level, it goes really well with lots of food. Does that name sound familiar? Year should not be greater than current year. Is it full of ranch dressing? The actual ranch dressing came on the side, and the bottle could be filled up at the winners leisure. Use Next and Previous buttons to navigate, or jump to a slide with the slide dots. Who would have guessed that a little buttermilk, mayonnaise, and herbs would evolve into such a staple of the American diet and culinary landscape? Please enter your email address and we will send you an email with a reset password code. He is a member of famous with the age 54 years old group. She also has two properties in L.A.a home in Glendale that she bought for $431,000 . Ranch dressing was invented in 1954 by a cowboy from Nebraska named Steve Henson. While Steve Henson is the well-known father of the beloved ranch we enjoy today, he wasn't they first guy to throw together a . You have permission to edit this article. Why do people love ranch? Katy Perry insists on ranch in her backstage rider. Business boomed, and in 1972, Clorox purchased the small-time company, growing it into the biggest dressing business in the nation. Hidden Valley decided to lean into the concept of ranch as more than just a salad dressing starting in 2012, by launching a product with differing branding and labeling on the bottle "the new ketchup" and "for everything" and a slightly thicker and smoother consistency. Cough cough Wish-Bone. Ponder, reflect, and pass it on! The 55-year-old entrepreneur will sell close to 60 million bottles this year, enough to earn him an estimated net worth of $2.5 billion. The original seasoning packet required customers to add buttermilk and mayonnaise. It was not long until the operation had taken up every room in the family home. Oops, something didn't work. Copyright 2015-2022 - South Florida Reporter. Hidden Valley Ranch was doing well selling seasoning packets in the 1960s and 1970s, but they really hit the big time when they sold the business to brand name bleach company Clorox. An email has been sent to the person who requested the photo informing them that you have fulfilled their request, There is an open photo request for this memorial. Italian dressing comes in a pathetic second and is eaten sixout of 38 times. We bought this little business that we obviously turned into a very big business, Schlesinger said. There is 1 volunteer for this cemetery. . Steve maintains relationships with many people -- family, friends, associates, & neighbors -- including Christy Henson, Larry Henson, Elise Henson, Kim Walker and Christian Chung. His famous buttermilk dressing soon became a staple at the . Wholesome and caloric, but sadly perishable. Five years later he moved to California with his wife Gayle and bought a ranch. $200 per post at $10/CPM. In 1954, Henson and his wife, Gayle, opened the actual Hidden Valley Ranch, a dude ranch in San Marcos Pass in Santa Barbara County, Calif., where they hosted guests and eventually opened a . Reisner thinks ranchs widespread appeal stems from its flavor versatility. Learn How rich is He in this year and how He spends money? Henson started a mail-order business, sending his Hidden Valley Ranch packets all across the country. Follow her @TheGastroNerd or watch her at Youtube.com/c/Juliannefeder to get more nerdy food insights and to make your own salad dressings. To put that legendary sale into perspective, that $8 million would equal about $53,808,229.67 today, according to US Inflation Calculator . Taraji P Henson Net Worth. Research is spotty, OPS, teachers union agree on new contract with $7,200 boost in base pay, Omaha's Vegan Naughty Buddha Burger Bar to close due to co-owner's death, Lent season is here. How did the food scientists at Clorox make ranch dressing shelf stable? Not bad for a little buttermilk, mayo, and herbs. To dip or not to dip? Henson also started a mail-order business selling the packets for 75 cents each, an operation that soon took over every room in his home. However, even some of the most hardcore ranch fans have no idea about the humble beginnings of their beloved bottles. According to Wikipedia, Forbes, IMDb & Other Online Resources, popular guitarist Tim Henson's net worth is $48 million at the age of 25. twisted RAnCh in St. Louis, MO was founded on a deep, passionate, perhaps excessive, love for ranch dressing. Visit the real birthplace of ranch dressing. Hard-nosed. Schlesinger loves sprinkling the dried powder packets on his popcorn. Try again. Hidden Valley Ranch wasn't the first to the ranch game. In his first year of coaching, Henson engaged in a major rebuilding effort after succeeding Thompson as Head Coach. In the long run, Cloroxs investment has paid off several times over. We have estimated L'Olivier in Tarzana now serves a "country French" prix-fixe dinner every Sunday--olives, baguettes, cold appetizers, onion . The dressing was made with buttermilk and mayonnaise and was enlivened with herbs and spices such as garlic, onion, pepper, and parsley. The guests were delighted, and the dressing began to appear in local grocery stores as a packaged mix by 1957. There might have been the introduction of many new flavors & tastes over the years but the base recipe is the same as the original one. Henson mixed up a batch for his friend, Audrey Ovington, owner of Cold Spring Tavern, and the tavern became the first establishment away from the ranch to offer the dressing on its menu. Discover today's celebrity birthdays and explore famous people who share your birthday. let's check out the Steve's personal and public life facts, Wikipedia, bio, spouse, net worth, and career details. The Nebraska-born cowboy dreamed of striking it rich so he and his wife Gayle (Penner) did what so many before them had done -- head west. Should Costco members and non-Costco members alike be able to wheel gallon jugs of ranch dressing to their cars? Change), You are commenting using your Twitter account. Its humble beginnings start in Nebraska, where Hidden Valley founder Steve Henson was born in 1918. Resend Activation Email, Please check the I'm not a robot checkbox, If you want to be a Photo Volunteer you must enter a ZIP Code or select your location on the map. I've done straight shots of ranch, thats my celebratory thing. We are. I've had ranch ice cream, it was better than you would have expected, Schlesinger said. Chicken wings with ranch dressing. Black Mail posts historical facts, quotes, and events to inspire, educate, and uplift! Change). By the time, Theres an entire restaurant devoted to ranch dressing. So, how much is Steve Henson worth at the age of 54 years old? The first change was adding dried buttermilk to the packets so that less expensive plain milk could be used to make it, while the shelf-stable bottled version of ranch dressing that we all know and love today rolled onto store shelves in 1983. The Hensons got eight million dollars in the deal, which was a lot more money back in 1972. Make sure that the file is a photo. In 1972, Henson sold the business to the Clorox Company and settled down once again to a life of leisure and travel. In the time of its creation, ranch had a few basic ingredients: buttermilk, mayonnaise, spices, and herbs. Their goal was to make the ranch a dude ranch or guest ranch, with outdoor activities, a guest house, and of course, hearty, home-cooked meals. Here he worked at various occupations until, in 1949, he and his wife, Gayle, moved to Alaska. Perhaps no product with South Coast origins, however, is as well-known as ranch dressing, served in restaurants worldwide, its tang used to liven up foods from fried zucchini to corn chips. Which memorial do you think is a duplicate of Kenneth Henson (18114981)? #MenWhoBlog leaders are available for guest posts or to speak with media or at conferences. YOU HAVE 20,000 FOLLOWERS: $100 per post at a $5/CPM. Ranch dressing, naturally. Are you adding a grave photo that will fulfill this request? They sold the mix of salt, monosodium glutamate, dehydrated garlic, parsley and onions, black pepper and calcium stearate to stores and customers who lived a great distance away. The South Coast over the years has been the cradle of a number of inventions and products. The creators of Ranch dressing are Gayle and Steve Henson from a dude ranch outside Santa Barbara, California. The guest ranch closed its doors in the mid-1960s, but Henson's "ranch dressing" business was thriving and outgrew its home-production model by the early 1970s. Henson brought his recipe, now called ranch dressing, to California. Vegan Ranch is definitely also a thing. In 1972 Henson sold the business to Clorox for 8 million dollars. He's from Texas, yeah. cemeteries found within miles of your location will be saved to your photo volunteer list. In 1954 he opened a ranch with his wife, Gayle. Try again later. Steve Henson created ranch dressing while working as a contractor in Alaska. Henson's plumbing business was so successful that he was able to retire at the ripe old age of 35. Quickly see who the memorial is for and when they lived and died and where they are buried. Continuing with this request will add an alert to the cemetery page and any new volunteers will have the opportunity to fulfill your request. He would serve the tangy blend for guests visiting his ranch. Steve Wells is hoping to defeat Democrats in November by spending a portion of his fortune grown from allowing oil and gas drilling on his land. Fast paced. 101 Near La Cumbre, Housing Challenge Intensifies Between Goleta and County of Santa Barbara, Santa Barbaras New DA Gets $500,000 for Racial Disparity Analytics, Coming Storm Upgraded to Blizzard in Santa Barbara County, Lake Cachuma Releases Expected to Contribute to Flooding in Lompoc, Investigation Launched After Student Is Sedated, Arrested, Winter Storm Updates: Flash Flood Warning for Santa Barbara County, Pair Abduct Elderly Woman from Market in Santa Barbara, An evening with Peter White and Richard Elliot, Dos Pueblos Jazz Festival Jazz in Paradise, Please note this login is to submit events or press releases. She has also earned a few bucks as a singer and as an author. By the early 1970s, Hidden Valley Ranch dressing had grown much too big for its home. While it mostly tastes like sugar soda, the smell is so repulsive (think rancid blue cheese) that its hard to get past. Upon retirement, Henson and his wife Gayle bought the large 120-acre Sweet Water Ranch in Santa Barbara, California, in 1954. His wife, Gayle passed away in 1983. So, how much is Steve Henson worth at the age of 63 years old? In the time of its creation, ranch had a few basic ingredients: buttermilk, mayonnaise, spices, and herbs. "A big part of it is all the herbs in it," says Katherine Spiers. But why is it called ranch? Jesse Paul 4:21 AM MDT on Sep 18, 2022. They re-evaluated the mix by adding buttermilk flavoring, so regular milk could be used instead of buttermilk. The original included buttermilk, mayo and sour cream, as well as dried parsley, onions, garlic, MSG, salt and black pepper, the Santa Barbara Historical Museum said. Drag images here or select from your computer for Kenneth Steven Steve Henson memorial. (renews at {{format_dollars}}{{start_price}}{{format_cents}}/month + tax). English . That salad dressing became what is now known as ranch dressing. No one interviewed for this story would reveal the exact location of Hidden Valley Ranch, but we can assume its near Cold Spring Tavern, where Henson first sold his jars of dressing, which sits off Stagecoach Road in Santa Barbara (and is still in operation to this day). However, despite the feud, owner of Cane Rosso Deep Ellum Pizzeria, Jay Jerrier, claims this price tag is all in good fun. Soon, Henson sent packets of the dressing around the country, launching a thriving mail-order business. November 21, 2021, 10:09 AM. Skip to content. Lets dive into Hidden Valley Ranchs backstory and see how it came to be such a popular salad dressing. Ranch Nation. When he and his wife, Gayle, founded Hidden Valley Ranch, a dude ranch just outside of Santa Barbara, they . . The owner tried it, loved it, and immediately put this Hidden Valley Ranch Dressing on her menu., From there, Henson marketed his dressing to a vegetable stand on State Street, and it flew off the shelves.. We are not putting any vaccine in our dressing, Schlesinger said. While working as a contract plumber in Alaska, Steve Henson started cooking for his coworkers and perfecting his buttermilk dressing recipe. It was the brainchild of one Steve Henson. Learn more about managing a memorial . In a way, its amazing that ranch dressing even took off in the first place. (LogOut/ He is from United States. Steve Henson started cooking for his coworkers and perfecting his buttermilk dressing recipe. He named it Hidden Valley ranch and then created the original Hidden Valley salad dressing and in 1970 he brought the salad dressing company to Reno. Henson told the LA Times in a 1999 interview (via Edible Alaska), "Its tough to feed men up in those bush jobs. Looking for ways to keep his coworkers happy, he invented a buttermilk-based salad dressing flavored with a savory blend of herbs and spices. There are no volunteers for this cemetery. In 1954 ranch dressing was invented atHidden Valley Ranch, adude ranchnearSanta Barbara, California. Todays ranch dressing bears little-to-no resemblance to the original. Flowers added to the memorial appear on the bottom of the memorial or here on the Flowers tab. His legacy, naturally, lives on in the millions of ranch bottles sold by Clorox to this day. The creamy, cool phenomenon that captured the tastebuds of a nation was invented by just one person as he toiled away in a rough and challenging work environment more than 70 years ago. Translation on Find a Grave is an ongoing project. He named it Hidden Valley ranch and then created the. We have set your language to So, who exactly invented ranch dressing? He was preceded in death by Gayle who passed on Nov. 23, 1993 in Reno, Nev. OmahasNaughty Buddha Burger Barwill close its doors for good at the end of the week. By Michael Bowser June 8, 2022 December 30, 2022. Steve Henson was born on 2 February, 1968 in Junction City, KS. So youve heard of ranch flavored potato chips, taco shells, and even sunflower seeds, but soda? And to think it all started in the mountains above our fair city. Failed to report flower. The dressing is found in thousands of restaurants and is enjoyed on everything from salads to pizza. Your new password must contain one or more uppercase and lowercase letters, and one or more numbers or special characters. It's an ongoing and often quite heated debate when it comes to pizza purity versus sinfully dunking your slice in ranch. In an era where everything in the basin seems to be for . For the Georgia state senator, see Steve Henson (politician)Steven Michael Henson (born February 2, 1968) is a retired American professional basketball player, who was selected by the Milwaukee Bucks in the 2nd round (44th overall) of the 1990 NBA Draft. It was no wonder that they asked for Henson's specialty with every meal. I had viewed it on the net many moons . Sign up here for our daily Thrillist email, and get your fix of the best in food/drink/fun. Not bad for a little buttermilk, mayo, and herbs. If youd like to try making a ranch dressing that tastes a little closer to Steve Hensons original, try a copycat recipe. Hidden Valley Ranch sold $440 million worth of salad dressing in 2015. Ranch has been the most popular salad dressing in the United States since 1992, when it overtook Italian and has ruled the salad bowls of America ever since. Five years later he moved to California with his wife Gayle and bought a ranch. People loved the dressing, so much so that Henson began marketing it to local food stands and restaurants. Click the link to learn more or listen via podcast. by far the most consumed dressing in the United States, the bottle was bought by a one Josh Tipton, Do Not Sell or Share My Personal Information. The UTSA Roadrunners lost in the quarterfinals of the 2018 C-USA Tournament, but secured an invite into the 2018 CIT Tournament. Steve Henson (1918-2007) created ranch dressing to compliment the dishes he was serving to his work crews while working as a plumber in Alaska. The Hensons ultimately got $8 million for the dressing. Thus, Hidden Valley Ranch dressing was born! Powered by WordPress VIP. In 2017, Hidden Valley products earned more than $450 million. The story of ranch dressing begins in 1949 with a Thayer, Nebraska, native named Steve Henson, who moved with his wife to the Alaskan bush. You can always change this later in your Account settings. They sell too many flavors to list, from millennial-friendly flavors like avocado ranch and Sriracha ranch to the old school classics like cheddar bacon ranch and Buffalo ranch. (Editor's note: Immediately after this article was published the bottle was bought by a one Josh Tipton. Fast Facts You Need To Know We are closing out Black History Month with a quote from the Father of Black History Month, Dr. Carter G. Woodson. YORK A popular condiment on salads, burgers and sandwiches and a dip for vegetables, pizza slices and deep fried food was developed by a former resident of York County. However, according to Celebrity Net Worth, the famous farmer is estimated to have a net worth of $2million (around 1.4million). A caloric necessity in Alaska? You may think youre in love with ranch dressing, but you dont have anything on the owners of, Dominos started the ranch-pizza combo. He gained the money to be a professional guitarist. Not even close. 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A Find a Grave member is fast, easy and FREE says Katherine Spiers was long. Uppercase and lowercase letters, and events to inspire, educate, and herbs decide they! For our daily Thrillist email, and uplift was stealing it share your birthday and.. And spices paid off several times over as Head Coach restaurant devoted to ranch dressing..... To be such a popular salad dressing became what is now known as ranch dressing has growing. Tangy blend for guests visiting his ranch 1970s, Hidden Valley products earned more than $ 450 million a business! The bottom of the creamy dressing were introduced in 1983 most hardcore ranch fans have no idea about the beginnings... Much more details on our handles in 1983 his popcorn large 120-acre Sweet Water in... Your fix of the creamy dressing were introduced in 1983 best in food/drink/fun $ 5/CPM much so that Henson marketing. Photo volunteer list Steve brought a sample to the memorial is for and when they lived died! 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The name to Hidden Valley ranch dressing bears little-to-no resemblance to the cemetery page and any new volunteers have!